We are a lifestyle brand with an informal outlook on life. We are relaxed and light hearted and even when we do smart we are not uptight or overly groomed.
We have character; we are not mass market or ordinary and we don't want our products to look like this either. We stand for natural and authentic and that goes for our fabrics and yarns too. We try to avoid anything synthetic where we can.
We're known for our original and unique prints. Generally designed in house, from a variety of inspirational starting points, they offer standout but are never overpowering.
We combine fresh, interesting and inspiring colours for each collection. We love colour in all its moods, from muted tones to bold brights.
Quality is at the heart of everything we do. We like our clothes to be versatile and become wardrobe favourites, things you can wear and wear for years to come.